Sunday, 6 August 2017

Baudrillard on atmosphere

This quote reminds me of Bill Brown's 'Thing Theory', a paper which I have come to love since my undergraduate studies.

“Objects are more and more highly differentiated – our gestures less and less so. To put it another way: objects are no longer surrounded by the theatre of gesture in which they used to be simply the various roles; instead, their emphatic goal-directedness has very nearly turned them into the actors in a global process in which man is merely the role, or the spectator”.

Jean Baudrillard, “Structures of Atmosphere”, 59.

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