Tuesday 19 November 2019

Researchers in Fundraising Annual Conference 2019

It was great to attend my first RiF Conference yesterday and to meet lots of other prospect researchers. The theme was EVOLUTION: BREAKING BARRIERS.

Some key take home messages: 

- Prospect researcher as fundraising conductor and driver of change

- Qualities of a prospect researcher: good listener, asking the right questions (what are your opinions on the world? How did you come to them? What is important to you?, curiosity, attention to detail, investigative

- Prospect sharing occurs in 2 ways (from NSPCC pilot project):

- Fundraiser from one team passes a prospect to a fundraiser in another team across the directorate (ownership of relationship)

- Fundraiser from one team shares a prospect (retaining ownership) to be jointly managed

- Systematic prospectingand understanding and expanding how we view prospects as not only potential donors but also potential people who can introduce us to a network of potential donors

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